007CCG Chapter 117 - 33: You Are the Real Capitalist (Fourth Update)
Liu Yingying was equally skeptical. In her understanding, hair loss was very difficult to cure. Various drug treatments had varying effects on different people, sometimes producing terrible side effects, and it was hard to say how high the success rate was. The time it took to see even a slight effect could be several months.
Hair transplants were the same; they needed healthy hair follicles on the scalp, or it was impossible to succeed with the transplant.
The numerous difficulties in treatment were also the tough issue why hair loss was difficult to cure.
Otherwise, with so many powerful and influential leaders in the world, balding and hair loss was prevalent among them.
If drugs and transplants were really that effective, they would have regrown their hair a long time ago.
And according to Su Jie, the hair-growth cell factor developed by their own laboratory had effects within a week, no side effects, and could treat all types of hair loss symptoms. It sounded like the exaggerated claims of a quack selling fake medicine on the streets.
“I’ve brought back quite a few samples. You guys can find several test subjects. It’s only a week; you’ll soon know whether I’m telling the truth or not. I’m not interested in telling such clumsy lies.”
“Our company has many people just like me; I’ll have them all try it.”
Liang Lianjun added, planning to find more people for comparison.
Hearing Su Jie so confident, and recalling that everything he had said in the past came true, Liu Yingying’s heart gradually began to believe in Su Jie’s words.
“If that’s really the case, Mr. Su, this is a road paved with gold rolling in. We’re going to be rich.”
Liu Yingying got excited, her eyes sparkling.
If the effects were truly as Su Jie described, no, even if only half as effective, Liu Yingying believed that once such a product hit the market, men and women afflicted by hair loss would certainly make it sell out.
Her excitement was so great she couldn’t calm down, and she quickly started looking up information.
According to the World Health Organization, over 1.5 billion people worldwide are troubled by hair loss; just in Hua Country, there are over 250 million people suffering from it, meaning 1 in 6 people experience hair loss.
Hair loss does not concern health, but everyone has a desire for beauty, just as women can’t get enough of cosmetics. In such a huge market, there’s definitely serious money to be made, a very lucrative project.
“Little moneygrubber.”
Su Jie pinched Liu Yingying’s cheek and said with a smile, “Hurry up and acquire a shampoo company. We’ve already stocked up on plenty of raw materials. When we launch the product for sale, we’ll circumvent the regulatory scrutiny of pharmaceuticals. Just in case, go acquire a health supplement company as well. If the shampoo route doesn’t work, we’ll take the dietary supplement route.”
It was because the procedures for launching new drugs were too cumbersome—various phases of clinical trials, applications, approvals were all trouble, and it would take years before the product could actually go on sale. By that time, the opportunity would have passed, and Su Jie couldn’t wait that long.
Distributing it as shampoo to the market was much simpler and quicker.
After all, the current market was saturated with all kinds of hair growth shampoos, fleecing the gullible under the pretense of hair restoration—shearing the sheep ruthlessly.@@novelbin@@
Su Jie simply decided to join the fray directly, with a Heavy Punch, ready to turn the industry upside down.
Liu Yingying nodded again and again, then added, “Mr. Su, our shampoo pricing should be…”
“One hundred per bottle.”
Su Jie set a price that was not high. Compared to various other hair loss treatments, this price was very cheap, let alone compared to hair transplants, which were extremely expensive.
“That’s so cheap—aren’t we going to lose a lot?”
Liu Yingying got anxious, feeling like they were on the losing end of the deal.
How could such a miraculous hair loss treatment sell for such a low price, benefiting society is not done this way!
“You, having just become a capitalist for a short time, have already fully adopted the capitalist way of thinking. Can’t you think more about the patients?”
Su Jie flicked Liu Yingying’s forehead, speaking with a look of heartfelt pain.
“I’m considering your interests, Mr. Su! Others help you make money, yet you complain about me.”
Clutching her forehead, Liu Yingying puffed up her cheeks, unconvinced by Su Jie’s words.
“Yes, Mr. Su, if this hair growth liquid is truly so effective, we really are selling it too cheaply.”
Liang Lianjun also couldn’t help but interject, as a businessman, his first thought was naturally profit, which was very normal.
Su Jie shook his head with a laugh and said, “You guys, how come you just can’t turn this corner, do you only use one bottle of shampoo for your whole life?”
Liu Yingying was taken aback, pondering Su Jie’s words, and then her bright eyes widened as she suddenly understood and said dumbfoundedly, “You mean, you mean our product has to be used regularly and in proper amounts to maintain the hair growth effect, and that once stopped, hair loss will continue?”
“Exactly. With so many people worldwide troubled by hair loss, if we price it too high, many will be deterred. But if we price it low and the treatment lasts a shorter time, everyone can accept that. Then our company can harvest a substantial amount of money daily, monthly, yearly, securing the company’s operations.”
Su Jie smirked proudly, heaven knows how many times he adjusted the formula to achieve this effect.
As a product meant for the masses, Su Jie’s hair growth liquid wouldn’t be expensive, but it required regular use by those with hair loss, or they’d continue to face hair loss upon cessation.
While this might seem to draw limited profits in the short term, the steady income over time would outweigh the profits from a one-off cure.
This is like medicine, where typically, long-term medication for chronic diseases has more market value compared to a one-time cure.
If there were a monopoly on a medical product, even if a curative medicine was produced, for the sake of profits, the companies would still supply medications that only alleviate symptoms to ensure continued use by patients.
Of course, nowadays, such cases are rare because of fierce competition among pharmaceutical companies, making it difficult to monopolize, and competitors might take market share by offering better products.
But Su Jie wasn’t afraid!
Others might fear business competition, but could any competitor understand the principle behind the hair growth liquid?
That was a true, ‘Mysterious Side’ level blow.
Facing other hair loss medicines and hair transplants, the hair growth liquid could completely dominate the market, fearing no competition whatsoever.
Even if someone really developed a similar hair loss treatment that was cheaper, Su Jie could then introduce a curative product when the time came.
Engaging in a price war was something Su Jie’s side could handle without the burden of research and development costs and much manufacturing cost, capable of thoroughly beating the competition.
After listening to the analysis, Liu Yingying glared fiercely at Su Jie with her beautiful eyes and complained:
“You say I’m the capitalist, but I think you are the real capitalist. I’m far behind compared to you.”
“Nothing I can do, considering how poor I am now. Raising pigs costs money, raising insects costs money. It’s tough for me too; I just have to find ways to make money to support the family.”
Su Jie shrugged his shoulders, speaking the truth, as his power grew stronger in the future and he needed more resources from Blue Star, he’d have to make even more money to meet his needs.
“That’s how capitalists are, the richer they are, the more they claim to be poor.”
“And they like to say they don’t love money and have never touched it.”
Liu Yingying and Liang Lianjun bantered back and forth, filling the car with a joyous atmosphere for a while.
With a new money-making goal, everyone was in a good mood.